General Motors hired Joel Ewanick as the new vice president of U.S. Marketing. He was the man responsible for Hyundai's marketing and their dramatic increase in sales.
Like Hyundai, GM is transforming to build higher quality vehicles, but the American public is still unsure about their improvements. GM is hoping Ewanick can obtain the same results for them. He faced a similar challenge with Hyundai and should succeed at GM with their large marketing budget.
Ewanick is a great addition to GM and should bring them much success if they allow him the freedom and trust needed to market their vehicles. The marketing tactics he used at Hyundai were very risky and nontraditional, which are too things GM is not known for. Hopefully he will bring this same style, something new and fresh, to GM.
It's now clear that G.M at least now thinking about their business very seriously, Ewanick is the one of the key player behind Hyundai Success hope he will able to re-build the lost trust of GM vehicles in USA.
ReplyDeleteJoshuas Law